Powering the experience economy

Fairview is an advanced technology pioneer that brings indoor media to life. Every day, we´re touching senses and building audiences through our proven indoor media engagement platform.

The experience economy is the next economy after the agrarian economy, the industrial economy, and the most recent service economy.

Although the concept of the experience economy was born in the retail and entertainment sectors, it has crossed frontiers to every imaginable environment such as leisure, hospitality, healthcare, corporate, well-being, tourism, and office spaces.

“ Organizations want to orchestrate memorable events for their audiences by providing a value-driven, seamless indoor brand-experience, so that memory itself becomes the product, the experience.

With our indoor engagement platform, we provide those new levels of true experience value. ”

Bringing indoor media to life

Bringing indoor media to life

Bringing indoor media to life

The fourth industrial revolution is blurring the physical and digital worlds. The contrasts between digital experiences in the real world and real experiences in the digital world are quickly disappearing.

Indoor Engagement Media lies at the epicentre of these converging worlds, combining both the physical and the digital.

Indoor Engagement Media can provide new levels of true experience value.

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Opportunity for companies & brand owners

Opportunity for companies & brand owners

Opportunity for companies & brand owners

Opportunity for companies & brand owners

Today physical locations are a touchpoint in the marketing mix that are yet to be optimally leveraged by all marketers.

It’s an available asset, and not fully exploited.

This creates a huge opportunity for marketers, as digital communication within physical locations is very well positioned within the broader marketing mix to add emotion and create higher levels of experience.

On top of this, as the online process becomes more transactional, audiences become more sensitive to being sold to. Physical locations can restore trust to the mix, by providing non-transactional experiences and therefore a greater experiential value.


On top of this, as the online process becomes more transactional, audiences become more sensitive to being sold to. Physical locations can restore trust to the mix, by providing non-transactional experiences and therefore a greater experiential value.

Audiences expect that brands truly care for them, not only for their wallet. There is no better way to accomplish this then with indoor engagement media, as it can be made into a highly relevant and captivating experience.


Audiences expect that brands truly care for them, not only for their wallet. There is no better way to accomplish this then with indoor engagement media, as it can be made into a highly relevant and captivating experience.

How to bring indoor media to life

How to bring indoor

media to life

How to bring indoor media to life

To configure spot-on content configuration for marketers, a compelling blend of indoor AV content needs to be designed, encompassing:

  • Brand Formats
  • Entertainment Formats and Information
  • Instruction Formats

 

Once the engagement strategy is chosen and the content formats identified, the question is: How do you strike a balance between objectives, content, and the functional, technical and aesthetic design?In order to configure a spot-on content configuration we focus on main 3 goals:

  • Engaging the audience
  • Conveying the message
  • Representing the brand

Once the engagement strategy is chosen and the content formats identified, the question is:

How do you strike a balance between objectives, content, and the functional, technical and aesthetic design? In order to configure a spot-on content configuration we focus on main 3 goals:

  • Engaging the audience
  • Conveying the message
  • Representing the brand
What is indoor engagement media?
What is indoor
engagement media?
What is indoor engagement media?

Media that reaches and influences people widely. It's used in a building, rather than out of the home.
Indoor media that targets short-, mid- and long-term interactions, encouraging instant gratification, loyalty, and advocacy.

Media that reaches and influences people widely, used in a building, rather than out of the home.


Indoor media that targets short-, mid- and long-term interactions, encouraging instant gratification, loyalty, and advocacy.

Media that reaches and influences people widely, used in a building, rather than out of the home.


Indoor media that targets short-, mid- and long-term interactions, encouraging instant gratification, loyalty, and advocacy.

The smart targeted indoor digital media cocktail blends physical and digital communication experiences.
Indoor Engagement Media feeds, and is consistent with, online engagement media.

The smart targeted indoor digital media cocktail blending physical and digital communication experiences.

Indoor Engagement Media that feeds and is consistent with online engagement media.


The smart targeted indoor digital media cocktail blending physical and digital communication experiences.
Indoor Engagement Media that feeds and is consistent with online engagement media.

The indoor communication process that leads to an audience having a positive engagement with the brand, organization or offering.


The indoor communication process that leads to an audience having a positive engagement with the brand, organization or offering.

Thousands of locations use Fairview to power engagement

Thousands of locations use Fairview to power engagement

toyoyta

Toyota Benelux

116 Dealers and 20 service points with Fairview

“At all sales and service points an After Sales Programme plays at the service counter. Dealers with showrooms also show Toyota TV, developed by Fairview, in their coffee corners."

fit-for-free-de-uithof

Fits for free

Fit for Free opts for interactive entertainment

“We were looking for accessible and responsible entertainment for the gym zone in our ten new gyms: Fairview's was an innovative, tailor-made total solution that is also scalable.”

MediaMarkt-Sweden-Store_small

Media Markt

Professional LED wall displays

“Fairview helped us to display our promotions in multiple screens in our shops. For us, it was an easy and affordable way to bring our signage into the digital age.”

sportlink-2

Sportlink

Club TV wall displays

“We are very happy with ClubTV and, more importantly, so are our end users: the sports clubs. Fairview's digital signage platform contained exactly the features we were looking for.”

We engage indoor audiences by the millions

Fairview has earned the complete trust of over 5,000 leading clients and partners in retail, office and manufacturing, leisure and hospitality, and a variety of other indoor environments such as health care and well-being. Partner with us and offer a successful digital signage platform that your clients will love.

Experience a world of new opportunities


 

Experience a world of new opportunities


 

Experience a world of new opportunities


 

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Keen digital out of home technologies - keentech.tv All rights reserved 2018 ©

Keen digital out of home technologies - keentech.tv All rights reserved 2018 ©